Understanding the MOAT integration

Here are common questions about the MOAT integration

1. What is Moat integration?

The integration of Moat  refers to the interconnected functionality of two potent platforms - Moat, an analytics and measurement tool by Oracle Data Cloud. This integration enables uses to directly access Moat's insights within the software. Leveraging this seamless connectivity, businesses can effortlessly analyze the effectiveness of their advertising campaigns, understanding how and where their ads are viewed, and getting insights into the impact of their marketing efforts.

2. How does Moat integration benefit my advertising campaigns?

The integration of Moat significantly enhances the efficacy and analysis of advertising campaigns. Moat's analytic capabilities provide real-time data on ad viewability, brand safety, and audience interaction, which are directly accessible within the platform. This allows marketers to quickly understand and assess the reach and impact of their advertisements. Consequently, users can make more informed decisions, optimize strategies in real-time, and thus, foster a better return on their advertising investments.

3. How do I integrate Moat?

The process of integrating Moat could vary, and specific instructions might evolve with software updates. Generally, it would involve accessing your account settings, locating the integration section, and following the steps to connect Moat to the system. It's always recommended to refer to the official user guide or contact their support team for accurate, detailed instructions. Also, ensure you have the necessary permissions to carry out the integration and that your account at Moat is active and capable of integration.

4. Which Moat metrics will be available after integration?

Upon successful integration, a variety of Moat’s analytics should be available. This generally includes detailed performance metrics like viewability (measuring whether ads are seen effectively by the audience), attention metrics (capturing viewer engagement and screen time), and brand safety measurements (ensuring your ads appear in suitable contexts to prevent brand image damage). These metrics help businesses understand how their ads are performing, directly impacting campaign adjustments and improving overall strategy.

5. Is there an extra cost for integrating Moat?

The cost for integrating Moat  could depend on various factors, including the specific contract terms with both Oracle (for Moat).  Some packages might include the integration as part of their services, while others may charge additionally. To get precise information regarding the costs, it would be best to contact your respective sales representatives or account managers from companies. Ensure you have a clear understanding of any charges that may apply before setting up the integration.

6. Which permissions do I need to set for the MOAT integration?

The following permissions are needed: CreateObject, GetObject, HeadObject, PutObject

Remember, this is a general guide and precise processes, features, and costs may change depending on the service provider's policies or software updates. Always rely on official documentation or support services for accurate information.